Phi International Pvt Ltd

Your trusted
licensee

We love what we do,
our work proves it

In 2012, our group expanded into licensing, creating programs for top clubs that balance creativity, compliance, and commercial success. Today, we manage complex licensing ecosystems — from product approvals and sponsor integration to royalties and distribution.
For Australian clubs, this means partnering with a team that understands how to protect your brand, engage fans, and maximise revenue through smart licensing structures tailored to local needs.

Official
Licensee
FC Barcelona
Balls

Official
Licensee
FC Barcelona
Homedeco

Wanna know more?

References

Merchandising

Our core business is, and will always be, delivering merchandise that connects clubs with their fans. For over 25 years, our group has designed, manufactured, and distributed licensed merchandise for some of Europe’s most iconic clubs — including Liverpool, Manchester City, Ajax, and UEFA tournaments.

Licensing

In 2012, our group expanded into licensing, creating programs for top clubs that balance creativity, compliance, and commercial success. Today, we manage complex licensing ecosystems — from product approvals and sponsor integration to royalties and distribution.

Retail

We operate retail solutions that bring clubs and fans together — in stadium stores, club shops, pop-ups, and online platforms. Across Europe, we’ve built loyalty programs and fan engagement strategies that keep supporters connected year-round.

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